Lean Six Sigma in Marketing & Sales Industry
Marketing includes everything that is done to reach and persuade prospects. The sales process is everything done to close the sale and get a signed agreement or contract. Both are necessities to the success of a business.
By strategically combining both efforts companies experience a successful amount of business growth. Marketing consists of the measures to reach and persuade prospects that your company can meet their requirements better than others. It is the message that prepares the prospect for the sales. It consists of advertising, public relations, brand marketing, viral marketing, and direct mail.
The sales process consists of interpersonal interaction. It is often done by a one-on-one meeting, cold calls, and networking. It is about engaging with the prospect or customer on a personal level rather than at a distance.
- Case Study Description
An Online seller (as well as a retailer) for Computer Peripherals like mouse, trackball, keyboards, security cables for Laptops, AC adapters found that it was losing customers due to poor online feedbacks. A detailed data capture and analysis led to identification of critical factors as delayed shipping, defective products, trouble shooting failure and errors in need capture. As part of the six sigma project better processes were put in place for data capture, soft skills enhancement, first call resolution in trouble shooting. This six sigma project led to enhancement in customer satisfaction and increase in repeat and referral business.
Feedback from participants
It was a great six sigma learning experience.
-Rohit Kachroo, Asst Manager, Raffles Solutions Pvt. Ltd.
It can be implemented in our day-day life also.
-A.N. Namratha, Sales Associate, Dell.
This is applicable to all industries. Every professional should do at least Green belt level.
-Rohit Vatsa, Marketing executive, Accure Labs Pvt. Ltd.
The fact that the course is very interactive makes it “fun to learn”. The presence of Santa-Banta jokes helped us in understanding the situation clearly.
-Ashish Sachdeva, Marketing Manager, Uttam Galva Steel.
The Six Sigma program from Benchmark Six Sigma is really an eye opener for how we should look and approach to the Problems. Applying concepts of six sigma in marketing/sales can really help to take your career to new heights.
-Gurucharan Prasad, Marketing Executive, Everest Industries.
Problem solving methodology, Decision Making, Quality Improvement, Use in Marketing and Scheduling of Teaching were some good things about this program.
-Manish Bhatt, AM-Marketing, Sumul Co-op.
The lean six sigma course is very good and interesting to learn. Benchmark is the right place to learn six sigma and they can instruct in such a way that everybody can be confident about their career.
– Viswanadh Bollapragada, Marketing Head, E-Live Events.
Fantastic course for people wanting a world class training in six sigma from a globally experienced trainer.
– Mohammed Riyaz Ali, Sales Manager, BSKYB, U.K.
– Shakthi Sharmila K., Product Marketing Specialist, Enterprise Strategic Business Unit.
I enjoyed the relevant examples shared and discussed during these four days of training.
-Kulpreet Singh Bagla, Manager – Enterprise Sales, Reliance.