Bowling charts is nothing but a scorecard which is used to track KPIs for an individual over the period of a year, either month or quarter wise.
Here is a quick image of how a Bowling chart looks like...
Below image is of a Policy deployment Bowler chart, which is tracking 5 different targets for an individual for a period of 12 months, month wise.
Let me explain this chart in more detail..
Owner: The name of the employee whose KPIs are being tracked
Organization: The name of the company the person works at
Targets: These are KPIs which the employee is going to measured in the relevant financial year. For example, Revenue Target, Gross or Operating Margin target, SLA Targets like Quality, Cycle Time, On time, AHT, C-Sat, Operations target like Utilization, Productivity, People Targets like E-Sat, Attrition%, Leadership building etc.
Start Point: This is starting point of the KPI.. for example of the Gross Margin of the team is 40%, then the starting point will be 40%.
What is Red, yellow and Green color coding?
Red color tagging means that the achieved number is 5 to 10% less that the target given. Threshold of 5 to 10% is decided depending upon the criticality of the KPI
Yellow color tagging means that the achieved number is 1 to 4% less that the target given.
Green color tagging means that the achieved number is more than the target.
Let me give an example of this is filled:
Taking above example of 40% Gross margin as a starting point and reaching an annual target of 50% Gross margin for this FY. then this can be filled in 2 ways..
i.) By get adding flat target of 50% for each month starting Jan to Dec and then capturing the actual number of Gross Margin achieved for that month. Now this is not at all practical. since the team cannot jump from 40% to 50% in just 1 month..
Hence, the 2nd and most appropriate method.
ii) In this method, we gradually increase the margin target by few % points to move up the ladder and therefore by the end of year not just meet the annual target but also are ready to move higher level in the upcoming year.. Here is the example of how that be done.
Some companies also add a delta row to this to show how far/away we are from the target or how much ahead we are against the target.. in the following manner.
How are Bowling charts useful?
Bowling charts help in aligning the individuals with the organizations goal and initiatives.
It helps in tracking and making necessary amendments or course corrections, just incase things are going off track, rather than discovering a catastrophic failure at the end of the FY.
This can also be used as a powerful performance evaluation tool by the organization.
It gives necessary motivation to the individual and just makes the system very transparent.
Having such score cards and transparently sharing them with all the leaders help in creating a competitive environment, thus fueling the necessary profitable growth for the organization
As an organization, if all the individuals are moving in the right direction, then it is good, but let's say the sales figures for all the sales professionals are 10-15% down than the given target, then the organization will have to go out more aggressively on sales campaign, marketing activities etc.. to boost the sales figures.
Limitations of a Bowling chart:
One of the limitation of the bowling chart is let's say an individual has all his KPIs in green, mid year and the variance is say 2-3%, but there is huge scope to even push the envelope further and achieve higher numbers than the target given. Then complacency might set in and in spite of having further scope to improve the numbers, no efforts will be put in..
The reverse also holds true, let's say the person has huge deficit (double digits) in his achieved vs target numbers, then the person is completely demotivated and loose focus and thus it becomes very difficult to move ahead.
How to mitigate this limitation?
One of the ways to mitigate this is by defining the KPIs in such a way that the more you achieve the more reward you can reap/enjoy in the form of incentives/bonuses etc. This way the company can still enjoy further good performance without any hindrances or biases.
For the under performing people, have adequate HR (HR-BP, Talent Development) and HOD intervention to ensure that the moral of the those employees is always high and action is taken only against "will issue" type of employees.