If you’re not from the automotive industry, then you’ve most certainly not heard of the APQP before, and perhaps, you’re curious to delve into the answer to the question.
Brief History
APQP: Developed by the Ford Motor Company, that published the first Advanced Quality Planning handbook for suppliers in the 1980’s.
DFSS: Developed in the 1980’s by Motorola and became popular worldwide from there.
APQP is a quality framework for developing new products, evolved from and typically utilized in the automotive industry. Having said that, APQP can be applied to any industry and is similar to DFSS in many ways. However, let’s understand how they’re different.
DFSS
APQP
PRIMARY GOAL
To reduce defects and deliver high quality products that fulfil customer needs.
PRIMARY GOAL
To mitigating possibilities of risks or failure during the entire life cycle, while delivering high quality and competitive products that fulfil customer needs.
APPLICATIONS
Largely used across industries (basic engineering, process industries, waste management, and electronics) and functions (finance, marketing).
o Designing or re-designing a New Process, Product or Service from the scratch.
o Replacement of a current product/ process that needs complete re-design or has reached redundancy
APPLICATIONS
Typically utilized in the automotive industry can be applied to any industry.
o Designing or re-designing New Process or Product
o Change/ replace a current in Product or Process
o Continuous Improvement of Product /Processes
FRAMEWORK
o Utilizes the DMADV cycle to determine the needs of customers and then design a solution to meet those needs.
Picture source: https://www.pwc.com/
FRAMEWORK
o Utilises the PDCA cycle across 5 NPD phases, also referred to as the Product Quality Planning Cycle.
Picture source: https://www.vhancevalencia.com/posts/six-sigma-frameworks
TOOLS & TECHNIQUES
o Requires tools such as QFD, FMEA, TRIZ, Design for X, DOE, Taguchi methods, etc.
TOOLS & TECHNIQUES
o Requires the use of quality tools, such as FMEA, MSA, SPC, PPAP.
SCOPE
o Largely a design scope and internal to an organisation.
o Limited to a single organisation with cross functional collaboration
o Highly focused on customer needs and specifications to deliver high value product/ services.
SCOPE
o Largely a scope across the entire product lifecycle viz. design conceptualisation to production and development of comprehensive control plans.
o Intended to aggregate goals and planning activities of suppliers across the product development value chain into a single process and program.
o An end-to end scope essentially scaled across functions, the entire value chain (viz. the company and its suppliers)
o Implementation is not regulatory requirement, the expected process Sigma level for a product or service should be no less than 4.5 (can even be 6 or higher depending the product)
Mandatory implementation requirement for Tier I automotive suppliers (APQP process standards are published, controlled and maintained by the AIAG)
As mentioned above, while DFSS is has laser focus on designing, APQP is a much larger scope and scale; hence the application of DFSS methodology in APQP makes it more aligned to overall product planning and goals that are measurable and robust.