Knoster Model is a Change Management Tool. It defines six elements that we should address to affect desired behavior change :
1. Vision,
2. Incentive,
3. Agreement,
4. Action Plan,
5. Skills,
6. Resources,
Addressing every element increases our likelihood to achieve the desired results. Failing to deliver on any of the elements will result in predictable reactions from stakeholders / end users.
Reactions (ref : fig) that help us pinpoint our experience strategy falls short. All we need to do is pay attention. Our ability to recognize the reactions will impact our ability to spot where our change plan is falling apart.
What’s Good About the Model
It is an excellent tool for Managing Complex Change in both situations viz To diagnose issues when a project is already happening or to plan Change. It provides a consolidated list of all the elements needed. I particularly like the focus on Incentives, as this is too often missed in many alternative models.
What’s Bad About the Model
There is nothing inherently bad about this Model for Managing Complex Change, except that it does not focus on sequence of the elements. Compared to Kotter’s model, it lacks the direction or phasing of the various elements.
Conclusion
This Model for Managing Complex Change gives a clear advantage because it allows to truly understand the importance of every element that is required for Change to be succeed. It also gives a clear understanding of the Negative Change outcomes in case any element is not considered / left out. Using it as a “matrix” that ensure consistency and coherence is a must in any change process, as it creates the right mindset for success.