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Diffusion of Innovations Theory is a hypothesis proposed by Everett Rogers on how, why and at what rate the people in the population adopt a new idea or a product or a technology.
An application-oriented question on the topic along with responses can be seen below. The best answer was provided by Subodh Tripathi on 12th Feb 2021.
Applause for all the respondents - Vikram Kenjale, Jayanth Sura, Subodh Tripathi, Santosh Sharma
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Vishwadeep Khatri 265
Q 338. Everett Rogers Diffusion of Innovations Theory helps explains how, why and at what rate the new products and services get adopted by customers. Explain the theory along with the various types of adopters.
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