Per Wikipedia, In social research and organizational psychology, boundary spanning is a term to describe individuals within an innovation system who have, or adopt, the role of linking the organization's internal networks with external sources of information
Foster innovation:
Diverse ideas are obtained from different teams with different backgrounds
Improve Collaboration:
As people work together for a common objective, more ideas emanate for a focussed goal resulting in more engaging and insightful discussion
Adapting to dynamic business environments:
As you connect with members of multiple teams, you get diverse perspectives of situations and you get rid of your grey areas because of the insights that you get from others. As you connect with external partners/markets, you develop flexibility that result in adapting to changing needs. When multiple people interact you gain knowledge on best practices, skill-wise. As you discuss with different partners, it helps in competing with the rest of the industry competitors.
Real-Time Examples:
1. Trying to Win a new deal (getting new customer) in an IT industry
Members of different departments/teams such as Pre-Sales team members, the leaders/key stakeholders of a particular business unit (it could be banking, finance, airlines telecom, any vertical/business domain..), Technical SMEs and so on (these things can vary from one organization to another though), sit together and collaboratively work towards winning the deal for the organization, by sharing valuable insights/information known to them and contributing towards the common objective
2. IT Project kick off meet
People from different areas meet - Project/Product Leader, Support groups like HR, Sales, Infrastructure Support etc., sit together and ensure that smooth project take off happens
3. Conducting Election in a State for forming national(Central) government in India:
In order to conduct a Lok Sabha election(Nation wide election) in a given State, members of various bodies/institutes will work together to have a smooth conduct of the election - they could be : representative from the National election commission, representative from the state election mission, the chief minister/governor, the secretariat office, City Mayor/MLAs/MPs/Village Administrative Officers/District Collectors.. and so on
4. International Cricket Committee(ICC)
While planning to conduct a global Cricket event such as T20 world cup, ICC leaders involve multiple parties for ensuring a successful launch & completion of the event . The parties could be members of : ICC leaders, ICC marketing team, ICC Advertising team, Social Media rights team, Online Media broadcasters team, Players welfare association, and host cities' leaders
5. Olympics
While organizing the Olympics events, members of - the host country's Olympic association, sports' bodies, international Olympic association, the host city mayor, the security teams, the infrastructure & logistics teams etc.,. all will cooperate together for the successful completion of the Olympics
Conclusion: Boundary Spanning is a key process that can help organizations thrive in a dynamic business environment. Who are the individuals who help the organization in doing this. They are called Boundary Spanners. These people could be having good soft skills, could have T-shaped skills(expertise in 1 area and broad knowledge in other areas), flexible, cooperative, trust-worthy, culture-sensitive and so on... Examples of people playing such a role could be program managers, delivery managers, project managers, coaches, marketing leaders, consultants, business relationship manager, project/team leaders. These individuals will try to foster innovation through a diverse range of views/perspectives. They ensure the organizations is able to adapt and sustain itself through strong and vibrant networks