SWOT Analysis stands for Analyzing Strengths, Weakness, Opportunities and Threats.
This is strategic business planning tool which any company or even a business unit should do it during their business planning exercise to try and understand how they are doing on the above 4 quadrants..
Strengths:
Things that the company does well or is best at..
Unique things that the company is know in the market for..
Unique skills that the company possess
Any key assets, or IPs that the company owns
Weakness:
Things that the company lacks
Things that the competitors do better than the company
Any resource limitations
Opportunities:
Markets untapped
Untapped products
Threats:
Emerging competitors
Disruption happening in market by any new company
Disruption happening owing to any new product
This tool can helo in building the future of the company and how the company can shape up and move forward.