Ansoff Matrix is a strategy tool for marketing and business expansion. It was developed by Igor Ansoff as a four quadrant grid using Market and Product as the two axis or elements for the grid.
An application-oriented question on the topic along with responses can be seen below. The best answer was provided by Shashikant Adlakha on 21st April 2020
Applause for all the respondents - Shashikant Adlakha, Dr Arvind Khanijo, Ajay Sharma, Natwar Lal
Also review the answer provided by Mr Venugopal R, Benchmark Six Sigma's in-house expert.