Web Analytics is the branch of Customer Relationship Management (CRM) that helps in measuring, collecting, analysing and reporting metrics like the number of visitors on a website (i.e. traffic) and behaviour of visitors on a Web site. It can also be used as a tool for business and market research in order to create a better user experience for website visitors and improving the web metrics like number of visitors (new and/or repeat), time spent per visit, number of pages visited, bounce rate etc.
Google Analytics, Piwik, Adobe Analytics are some of the most commonly used web analytics tools.
An application oriented question on the topic along with responses can be seen below. The best answer was provided by R Rajesh on 19th October 2018.
Applause for all the respondents- Raghunandana, Vastupal Vashisth, Bhupendra, Mudit Goyal