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In my opinion second school of thought is more relevant in today's fast changing Digital world. If we have asked customers about what they want as innovation in cab booking they would have asked for incremental improvements but see how Uber and Ola has implemented innovation in this and reimagined complete process. Earlier we used to struggle to book a cab and now you can have it in few minutes. In today's scenrio even customers are not aware that how much innovation can be done through new digital tools and technologies. Take example of block chain which is innovating many industries which no body has imagined. Crypto currency is example of successful implementation of block chain. Who has thought of transferring cumoney using crypto currency in micro seconds.if we would have asked customers then they only have suggested to reduce TAT of money transfer. There are many more innovations happening where customers are offered products and services they have never thought of like PAYTM, Zoom video calls, chat bots to replace human involvement in call centers, driverless cars. So second school of thought is more apt, now even leaders don't hesitate to try innovation and fail early in place of not trying new things. New methodologies like Design Thinking along with Lean Six Sigma, Agile, Digital technologies are enabling organizations to think out of box. Now there is no box, you can think in any direction and disruptive ideas are acknowledged and appreciated more by clients. Everybody is looking for big improvements in products and services. In many scenrio s even customers are not aware about potential problems like information security, impact of automations on security, personal data leakage through social media so lot of innovation scope is there to identify potential problems and design solution for these. We are living in a world where people are not aware about potential problems from new technologies and solutions of these issues. So for innovation we can not depend on customers now, we have to reimagined customer problems and solutions through new tools and methodologies otherwise we will be left behind in innovation race and like Darwin said "it's not strongest of species will survive, only those will survive who can adapt to changes continuously" so if we will not change our approach for inovations we will not survive in this fast changing world.......Regards Vijay Sardana