Leaderboard

Brainstorming is an individual or group method for generating ideas and solutions to problems. Limitations in Brainstorming / How to overcome: 1. The focus on the quantity of ideas can be derailed easily by criticism or poor facilitation. In such case requires an experienced facilitator who is sensitive to group dynamics and social pressures and not afraid to note violations of the ground rules. 2. Group with a large numbers will not effective. In such case use group size 3 - 10, not more than that. 3. Extroverts or the senior people tend to dominate group work. In such case stop the involvement of senior people in the initial brainstorming session. 4. Some participants will not express their ideas “because of the belief that they will be seen as inarticulate or suggest ideas that have little or no values". In such case use brainwriting. "brainwriting refers to a group of methods that emphasize the silent generation of ideas in writing” 5. Participants social anxiousness or feeling that their ideas will be negatively evaluated by other team members. In such case use nominal group than the interactive brainstorming group. 6. Some participants stay quite during the brainstorm session. In such case use Round Robin method of brainstorming, which allows everyone to pitch in and contribute. 7. The quantity of ideas will suffer when one participant is speaking and blocking the idea generation of the other members. So it is better allow only one group member to speak at a time.