Question: A Sponsor is someone who funds Business Excellence in a company, a strategic business unit or a function. What are the most important qualities desired in a Sponsor to ensure that Business Excellence will thrive in the organization?
Project Sponsor is usually a senior most person or sometimes the project manager himself or even a chair person. Resource planning is an important activity in project management. Once the resources are planned, the training takes place if the expertise skills lack. But usually, mapping happens according to the skill set of the team. Success rate of the project depends on the skills.
Project sponsor is also not exempted from this. A technically sound Project Sponsor should possess Problem identification and decision making skills, motivating and building cultural change in the organization as change agent, Communication both upwards & downwards, proper guidance / direction from them.
If the project sponsor is not willing for the project in the beginning itself, at any point in time, the project may fail. Hence it is important that the project manager gets the project sponsor involved in to project identified and aware of the milestones studied. Most importantly select a sponsor for project or else, the project suffers.
There are few top qualities that the sponsor should have in order to success the project. They are discussed as follows.
1. Deep insight on the problem: Sponsor should be in a place to clearly understand the problem which has to be solved. He / She should give an answer to questions such as “What is the problem? New one / Old ? How intensive the problem is? Who created it? What is the impact? “etc. The problem may be existing problem in the organization or opportunistic approach for predictive problem.
2. Deep diving into root causes: Sponsor as part of all the milestones, he should be able to collect all critical Xs Which impacts the output(Y). Identify the real root causes but not the symptoms. He should judge the analysis relating to symptoms / real root causes. For E.g. The TAT for discharging patients is around 12 hours. If the project team works on reducing the TAT from 12 hours to 4 hours as per the standard, then automating the process may be a feasible solution. But Without identifying the VA & NVA, without eliminating NVA, automation is just a wasteful activity though it adds value to the organization. It only addresses the symptoms but not the root causes. Hence process re-engineering along with automation is the best solution.
3. Decision making: When a team selects a project, it is easy for them to solve multiple issues at one go with a proposed solution. If the project has to increase its scope / budget / time, a sponsor should decide considering the business requirements. Sponsor should ensure the project is focused on arresting the bleeding issues and not widely taking up all, because a team can’t do all at a time.
4. Implementation of solution: Sponsor plays a major role in communicating he solutions/ changes proposed upwards and downwards. He acts as a change agent. He should clearly envision the problem, root causes, how solution helps the team, how issues will be solved if implemented, what would be the benefit, to the management.
5. Basic needs, performance & Excitement needs: Sponsor needs to have this accountable to company. He should know what good enough is for the project, for the organization, for the customer. Good enough is nothing but you have taken the company’s needs, translated into requirements / CTQ and for which solution is proposed. Customer’s needs are very important while in starting and completing a project. Without delighting / satisfying the customer, a project is again not successful. Also a sponsor is cautious enough so that the organization’s resources are not wasted and should not over deliver / under deliver the solution.
6. Build the team right: Sponsor should build the right team with right people, right skills, right time, etc to deliver the project deliverables. He should possess a strong relationship among the team to run the project project. He should trust the team and vice versa. He should appropriately select the team and stakeholders with the required skills. Inexperienced or new manager can’t take up the lead position, which fails the project. It doesn’t mean the new guy can’t lead. It depends on the nature of the project. Most of the time, when a project fails, it shoulders the new project manager’s/ team members. Always make them accountable for the project success. Make sure resources are rightly allocated. Shouldn’t be over staffed or under staffed. Make sure you remove if any non-performers are there in the team. This is always helpful for the success of the project.
7. Accountability: Make sure as a sponsor, you make the project manager / team accountable for the success / failure of the project. Regularly meet up the team. Get the updates. Provide suggestions if required. Always keep up the timelines specified. Ensure the team is focused on the project scope and goals, timelines and deliverables. A relaxed Project sponsor will always end up with the failure of the project.
8. Critical X’s Vs. Non Critical: Sponsor are the one who has to keep engaged on the issues, and the devise a strategy onto the issue. List down all the factors causing the problem, prioritize the X’s, stay focused on the critical X’s rather focusing on the non-critical ones. Sometimes proposed solution may be just enough to solve the noncritical issues. Hence sponsor should cautiously utilize the team. Being available to the bigger issue itself is a biggest help that a sponsor can do to his team. You ensure that the team is accountable for each and every task that they do.
9. Mentor / Influencer: Best sponsors are not those who sits just into office and take updates once a while. Best sponsors get himself into the issue along with the team, identifies the root causes and devise a strategic plan to arrest the issue. He takes risk in trailing certain solutions. He influences people to adapt to the change prescribed. Being available is tehe best help that he can provide.
10. Trial and error method: Best sponsor is the one who makes a thoughtful decisions through tough problems along with the team. He is not feared of any problems. He trails the experiments and proposes a best solution. He allows risk to become a feasible solution.
11. Strong controls over the completion of the project: Sponsors always create a governance plan along with the solution to be implemented. He implements and sustains the solution in order to completely eradicate the problem from the organization. Sponsors communicate effectively the completion of the project as well being the change agent, creates a cultural change in a positive manner.
12. Pull the plug / Accept the failure: Sponsor should also accept the failure not only success of the project. Uncertainty of the project to be accepted and motivate the team.
Summary:
Sponsor plays a vital role in business excellence model. He should be open to all challenges and active. He should be a good communicator, decision maker and strategist. He should also allow risk and help the team learn and unlearn.
Sponsors along with the team can definitely make a difference between success and failure of the project.
Thanks
Kavitha