Vishweshwari Joshi

Hi, Purple Cow question earlier this week had a number of entries but were not in relation to process excellence. I was wondering if using creativity and innovation, we can design a unique services or product, would that be considered as Purple cow. Eg: inception of Zomato and Swiggy. Any thoughts?

Purple cow is the key success mantra for the new age marketing. The term “Purple cow” itself catches your attention and that is exactly what is implied by the term. Seth Godin came up with the theory of Purple Cow and he says that in this age, when customers are flooded by ads and spoilt by choices, we should have something unique in our products, that makes it stand out of all its competitions and make customers feel that it is the best product for them. Till very recently, the marketing mix consisted of 4 main elements – Product. Price, Promotion and Place. However, these things have changed and what actually helps with the marketing in the fierce competition is the uniqueness of the product itself. For example: Google Search was not the first search engine. Yahoo was launched and used by several people prior to that. However, Google search became highly popular after its inception because its product was highly effective and internet search was soon referred by the laymen as Google search. The uniqueness of the product has made the company name synonymous to internet banking and has propelled Google as one of the greatest IT company in the recent years.

Time Management is important to take care of urgent tasks efficiently whereas prioritizing tasks helps us take care of the important ones. Involving these two elements would help a person do their work and meet deadlines efficiently. I would like to provide an example from my work schedule. As a QA, I would have to complete a certain number of audits per day but every Wednesday we have a couple of mandatory meetings with the higher management and the client which would ideally reduce my productivity time. It is of extreme importance to be ready with the presentations before the meeting and there is a sense of urgency as the time approaches. But at the same time it is very important not to compromise with the audits or the quality of the work and presentations as they would affect the data which would defeat the whole purpose of QA. I would suggest an approach wherein he/she could prioritize their tasks first and implement time management efficiently. This way they could achieve their goals without compromising anything.