Kaustubh Sathe

It depends. Not all organisations have the risk appetite to introduce "breakthrough innovation" led products. For every successful startup, there are 99 others who failed. Hence, most organisations rely on "incremental innovation" led products that are the outcome of market research.

1. Not a focus area for Top Management 2. Organisational culture doesn't support learning. Capturing lessons learned considered waste of effort rather than investment for future proofing 3. Silos prevent exchange of ideas. Business heads want to guard their own turfs 4. Mid Management wants to project quantitative ROI to secure next year's budget. Lessons learned is difficult to quantify. Hence not a priority

It depends on business objectives. For cost optimization as a target, "cheaper" will be #1 priority. For time-to-market as a key goal, "faster" will be #1 priority. And likewise.