Cynefin framework
Cynefin framework is a Leader’s framework for Decision making. It can be thought of as a “sense making device” created by Dave Snowden in 1999 while he was working with IBM Global services.
Cynefin framework is used in a variety of situations to categorize a decision and respond accordingly. Mostly, it is useful in marketing, organizational strategy and for product development. It helps make better decisions in a crisis or emergency.
The framework which is defined by cause-and-effect relationships outlines five situational domains. They are:
· Obvious.
· Complicated.
· Complex.
· Chaotic.
· Disorder.
Each of these domains has a decision-making approach that helps in making better sense of the situation, and choose the appropriate way forward.
The Five Domains
Obvious Contexts - considered as The Domain of Best Practice
In "obvious" contexts, options are very clear and the relationships are apparent to everyone involved.
For example, problems which occur at help desks or call centers are often predictable in nature, and there are processes set in place to handle most of them.
Snowden argues that in such situation, it is advised to follow the "Sense – Categorize – Respond" Approach to obvious decisions. In such situation, we should assess the situation, categorize its type, and then base our responses on best practice. There is often one "correct" answer, based on an existing process or procedure set in place.
However, there is always danger that contexts may be oversimplified. This happens when leaders, or an entire organization, experience success and then become relaxed. To avoid such kind of mistake, we should make sure that there are clear communication channels in place, so that team members can report any situations that don't fit with any established category.
Another challenge faced often is that leaders may not listen to new ideas because of past experiences and success. For example, sometime it might happen people automatically start assuming that previous solutions will work again. To overcome this, we should be always open to new ideas and be willing to look for innovative suggestions.
Complicated Contexts – considered as The Domain of Experts
"Complicated" problems often have several "correct" solutions and there is a relationship which is clearly available between cause and effect, but not visible to everyone, because of problem which is complicated in nature. For example, we might be able to see symptoms of a problem but have no idea of how to fix it.
Here the approach is to "Sense – Analyze – Respond." Here, we need to assess the situation needs to be assessed, analyzed with the help of experts, and decision is required to be taken on the best response, using good practice.
Leaders often heavily are dependent on experts in complicated situations, while ignoring or not listening to creative solutions from other people. To overcome this, gather a team of people from a variety of backgrounds to ensure that everyone's views are listen.
Complex Contexts – considered as The Domain of Emergence
It might be difficult to identify one "correct" solution out of many solutions available, or spot an exact cause-and-effect relationships, in "complex" situations. According to the study done by Snowden and Boone, many business situations fall into this category.
This kind of Complex contexts are often unpredictable, and the best approach in such kind of situation is to "Probe – Sense – Respond." Instead of trying to control the situation or focusing on a plan of action, it's often best to be patient, look for any patterns if available, and encourage a solution to emerge.
It is often helpful to conduct Experiments in such situations, and accept failure and move on as part of the learning process. Make sure that the relevant processes are always kept in place to guide your team's thinking – even a simple set of rules can help us in getting better solutions.
Communication is the best solution available here. Conduct a Discussion where diverse group of people come up with innovative, creative solutions to complex problems. Brainstorming tools such as Random Input or Provocation can be used to generate new ideas, and encourage your team to debate the possibilities.
Chaotic Contexts – considered as The Domain of Rapid Response
In "chaotic" situations, there is no relationship which exists between cause and effect, in such situations, the primary goal is to establish order and stability. Crisis and emergency kind of situations often fall in this Category.
The decision-making approach used in such scenarios is to "Act – Sense – Respond." We should act decisively to address the most pressing issues, sense where there is stability and where there isn't any stability, then respond to move the situation from chaos to complexity.
To navigate chaotic situations successfully, conduct a Risk Analysis to identify possible risks, prioritize them with a Risk Impact/ Priority Chart and make sure that we have a comprehensive Crisis plan Available in place. It is not possible to prepare for every situation, but planning in advance for identifiable risks is helpful.
Reliable information is often critical in uncertain and chaotic situations, so we need to make sure that how to communicate in a crisis.
Disorder
It can be very difficult to identify when we are in a "disorder" situation. In such situations, it is not clear which of the other four domains is more dominant, and in such situation, we should generally rely on decision-making techniques that are known and comfortable to us. The primary goal in such kind of situation is to gather more information, so that we can move into a known domain and then take the appropriate action.
Example
A team has recently launched an innovative new Tablet. However, it is observed that it has developed an issue, and no one is aware on what's causing it. Customers dissatisfied with the products have started returning the product and the company's Brand Image has also taken a hit. Mr. X is managing a number of issues and has to help his team to check the cause of the problem so it can be fixed, he's working with marketing team for the compensation related issues as well as he's answering questions from the media about the Tablet’s issue.
He has started using Cynefin framework for better understanding of the situation, and he has categorized it as "complicated," which means he is required to take a Sense – Analyze – Respond approach.
So, he brings in experts from R&D team, IT team and manufacturing team to help him diagnose the problem. These experts then started listing down the quality concerns and then started focusing on each one individually to find the root cause of the problem.
After several days of analysis, everyone agreed that the problem is caused by the loose IC. Working together, the consultants and A team members came up with a concise plan to address the issue and ensure that no more faulty Tablets are shipped.