Observation
Observation is the process of closely monitoring someone or something and taking notes on the behaviour of the person or thing under observation. Observation is a very powerful and common method to capture the Voice of Customer (VOC) and is usually deployed in marketing studies to understand consumer behaviour.
Voice of Customer
Voice of Customer (VOC) - is a research tool that captures the stated and unstated needs/requirements of the customer. Interviews, focused group discussions, surveys, observation, warranty data, complaints are some of the ways in which VOC can be captured.
Review the answer provided by Mr Venugopal R, Benchmark Six Sigma's in-house expert.
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