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Q 72. Some of the commonly used measures of customer satisfaction are given below - NPS (Net Promoter Score) - Loyalty and referral check. C-SAT (Customer Satisfaction Index) - Satisfaction attained by the use of product/service. Churn (Customer Churn Rate) - Customer loss assessment. CAC (Customer Acquisition Cost) - CAC is all the costs spent on acquiring more customers (marketing expenses) divided by the number of customers acquired in the period the money was spent. CES (Customer Effort Score) - Customer effort assessment in getting work done/ iss