Dr Arvind Khanijo

Sir, Ansoff matrix has elements if moving from Existing to New Products reaching out from Existing to New Markets to penetrate with a much better yield, when old markets are saturated with existing products, many reaching the end of their lifespans It can be used in hospital industry to cater to current and upcoming scenario of reduced reimbursements of hospitalization expenditure and caps on prices of hospital services and materials used coupled with a need to improve quality of services offered, reducing the income from these sources, although improving availability of healthcare for all. New markets of increased volumes can be created by developing new formats of service levels, absolutely cutting out all Non Value Adding transactions, including coaxing authorities to nullify taxation on income generated, subsidized electricity and rentals etc and on time payment of dues, etc and New Products can be introduced based on innovation such as new reasonably priced and easily usable portable ventilators and newly developed instruments to help tracheostomized patients speak and innovative techniques in testing such as algorithmic pooling of samples. May be more support for preventive healthcare, more so for having genetically corrected individuals to prevent any further complications in disease processes and even designing or shifting genetically fit persons based on disease cohorting studies. Immense potential when Mother Nature becomes an important reason for failure, such as the current Covid-19 pandemic. Hope I have dived into the correct pool Regards, Arvind Khanijo