In today's competitive business environment, Productivity is one of the key differentiator on how you position yourself versus your competition. In simple terms, Productivity is doing "MORE" with "LESS" i.e. minimum inputs and maximum outputs.
A well devised Productivity Management Principles, irrespective of industries, will not only ensure organization's profitability but also can be translated to benefit their customers by providing a more competitive and aggressive pricing against your competition.
How to do more with less? ... And the guiding principle is "Shojinka" - Japanese term which has its origin to Toyota's lean manufacturing principles.
Shojinka Explained - Having its origin from a manufacturing industry, Shojinka is a form of flexible manufacturing where the number of workers varies to match demand requirements. Simply stating - "Flexible Staffing" to map to your demand requirements.
An example that I could relate to is outlined as below -
Hypothetical Background -
- Company ABC - An Outsourcing company which has its expertise to handle Customer Care business for its clients.
- Client XYZ – XYZ is a Computer Manufacturing Company and has their presence spread across multiple geographies i.e. US, EMEA and Asia Pacific operations.
Vendor ABC Company has signed up an agreement with Client XYZ to take care of Customer Care business for their client across all geographies.
Scope of Work –
Providing support for “EMAIL Queries” only i.e. end customer complaints of client XYZ will be handled by Company ABC.
Billing –
Client pays vendor basis per email / query based transaction
Other Parameters -
- Customer Relation Management [CRM] tool and Email Management System is same across all the regions
- Nature of queries are same across all the regions i.e. Where is my Order?, I want to Return and get an Exchange on my Product, I want a Refunds, My Order has a Missing part etc.
- Policies and Procedures and Cross functional stake holders vary and are region specific.
To start off, basis the volumes of queries expected for each region, a head count assessment was made and separate teams were set up to support each geography. Agents were trained on all tools, processes, policies and procedures for their respective regions.
An interesting Operational Challenge
Post operations kicked off, Company ABC was posed with a unique challenge. The Volumes for APJ seemed to be far too high from January to June followed by EMEA from August to November and with US taking its Peak during its Thanks Giving and Christmas.
While the driving factor for the volumes were driven by numerous backend reasons like Local Government regulations, End of Year transactions, Black Friday Sales etc., there seemed to be a spike in head count request for each of these regions during their peak period.
Challenges:
- Incremental Head Count Cost which can impact ABC profitability. Cannot be billed back to client owing to SOW
- Hiring, Training and Ramp costs.
- Challenges to have additional resources ready to map to peak seasons.
- Non utilization of resources post peak periods
Shojinka Comes to Play
Company ABC, used the Lean Management Principles to address the issue and Shojinka [Flexible Staffing] was here to address their issue.
To put it simply, the peak seasons for each geography was not overlapping and what the company had to plan was how to cross utilize the resources across geographies so as any incremental head count requirement could be minimized.
What was required from ABC to achieve this?
- A very strong MIS to Mangement team which provides forecast for each region by month / week etc., This enables to plan for head count for each region mapping to their peak seasons and see from where the demand could be met.
o e.g. US region has its low season from Feb onwards and the considerable portion of their head count can be used to support APJ.
- Identification of motivated workforce from current teams who have the ability to learn and get trained on cross functional processes
- Cross training on Processes, Policies and Procedures so as agents are familiar with other region practices
- A strong “Knowledge Base” or “Play books” that cross trained agents can refer during their support to other regions. The Play book should be designed, updated and support to cover policies, procedures, localized tools, escalation points etc., which the agents can simply refer to address queries from other regions.
- Standardized Tools, CRM systems across regions (same in this case and if different, has to be cross trained and the Play book should be updated to support the learning’s)
- An upfront cost to be budgeted as part of their overall finances which should include cost of training the agents, internal automation tools (as applicable) which can act as Play Books to enable “Self-Help” for agents and agent motivational cost as relevant.
A systematic implementation of Shojinka principle should enable company ABC to drive its productivity focus of doing more (i.e. handling more demand across regions) with less (existing cross trained agents) and any incremental head count requirements hired should act as business enablers than remaining as unutilized resources.
From an employee perspective, it should act as career progression options owing to enhanced skill sets.
To Summarize
Shojinka refers to "Flexible staffing" to map to your demand requirements.
As an organization, you should look at following criteria if this Lean Principle is suitable or can be pursued
a. A clear understanding of demand forecast which should help to know when and where to staff.
b. Ability to cross-train your work force so as they can move in and work as demand fluctuates
c. Standard tools and Standardized Processes.
d. Clearly documented “Play books” which should cover all aspects of the process to enable Self-Help of work force