TriptiAnil

If it's about innovative designing and creativity, why be led by what meets the eye? It's time to preempt customer demands before they are explicit. A good product has the power to create demand. First mover advantage being only one of the major pluses. Many products come to mind - Nintendo Wii & Facebook to name a couple. Nintendo didn't focus on already saturated gamers market but went for blue ocean strategy with Wii- focusing on non-gamers, complete with a range of games, rather experiences that one could explore with Wii like the cooking games, Wii Fit, and many more. Likewise, Facebook exploits the fact that human beings are social animal and provided a virtual extension to socializing. Whilst whether it's good or bad for us is debatable, they have done really well with designing an engaging experience. Whilst I stick to the latter school of thought, with a product or service it is important to focus on customer experience than just the expressed need or want.

Speaking from my experience with Accenture - service delivery teams' buy-in is the major challenge. I have had leads say that BE is not a must have its a good-to-have. My answer to them has been - Clients don't come to you because you know your job well. Clients know their business and work better than we do. BE allows them to bring scale, standardize operations and eventually automation to their processes making it more and more predictable and fail-proof. Learning is - have this talk with the major stakeholders in the onset.