Customer requirements broadly categorize into Needs ,Wants & Expectations, Basically Needs & Wants are the minimum and fundamental requirements or features of the product / Service. When it comes to Expectation technology will play the vital role. there we need the innovative product and break though improvement to the existing status of the product/ service. that will create the " Wow" factor to the customer, this is the way organization will further engage their customers with continuously offering with the new products .
Now a days customer doesn't know,w hat exactly their requirements in most of the cases, For a example everyone is aware of how the mode of communication changed over a period of time ( Land Line , wireless sets, basic mobile sets , Tabs and now smart phones, in this case customer doesn't know what could be the next product and its features.. ) this is beyond his expectations and requirements. Some extent needs and wants of the customer will play bigger role to design the concept and introduce the new product into the market, later Innovation will play much bigger role to combine the other platform and futures into one single compact device.