Delphi Technique is a systematic consensus building method for a problem or future event by generating opinions and forecasts which involves structured interaction with a group of experts. Uses a highly engaged communication process in allowing a group of experts to participate in problem solving. This is used in combination or by itself for decision making mostly in organisations that are geographically diverse.
RAND corporation invented this technique to forecast the impact of technology on warfare.
Advantages:
· This technique generates number of independent judgements without face to face meeting
· It leverages resources across geographies and departments
· Investment of time and cost related to face to face meetings is avoided
· Experts can adjust their answer each round based on group response
· Addressing three main problems with Focus groups and/or brainstorming –
o dominant personalities,
o Group pressure, ideas are overrun and subverted by the group,
o noise as it’s difficult to keep focus group on topic
o Sometimes conclusions and ideas deviate from the objective
Disadvantages:
· As this process is time consuming, it cannot be used for situations that require speedy decision.
· Expert opinion is a belief that may or may not be true
· Does not develop the rich array of alternatives
· Consensus does not always mean the correct answer, Common ‘everybody agrees’ so may be this is right. Even if everybody agrees, the solution is wrong
· Internal validity or reliability is largely unknown
· Lacks the advantages of live discussion – understanding and assessing each view point
Planning and considerations of Delphi Study
Due to lack of single methodology and lack of guidance, proper planning is critical. Following needs to be planned:
· Understanding the need – What problem it solves and why do we need it
· Design of the survey tool – as communication is survey based, selecting a proper tool that is easy and reliable is important. Followed by pilot test of the tool for its reliability and validity
· Size of expert panel
· Implication on lack of anonymity
· Level of consensus – Definition and rules on how consensus will be arrived based on data/information from the survey.
· Timeline – Usually takes 2 weeks between rounds, so consider a larger timeline for entire process
Delphi Workflow: Following steps involved in the process:
1. Problem indications - A precise and comprehensive definition of the problem
2. Select facilitator - A neutral person, familiar with subject, knows process of data collection and analysis
3. Select experts - 15-20 experts who have knowledge and experience, capacity and willingness, sufficient time to participate
4. Round 1 - Questionnaire - Open ended questions (4-5) for idea generation. Can be replaced with focus groups or face to face interview
5. Qualitative analysis - Ideas collated, summarised, and grouped based on similar viewpoints
6. Round 2 - Questionnaire - Closed ended questions created based on information from round 1. Ranked based on importance and agreement, and sent back to experts for feedback
7. Consensus? Else, repeat round - Rules of consensus is prerequisite to initiative DT. Continue rounds till consensus is obtained. 70% response rate preferred.
8. Conclusion & Inference - Rank statements reached consensus from high to low. Use descriptive techniques such as plots for Inference.
Before we look at uses of Delphi and Nominal Techniques, lets understand Nominal Group Technique in Brief:
This is a group brainstorming process that encourages participation from everyone. Effective way of pooled judgement or decisions in a group that meets face to face. This technique can generate many creative ideas. It allows every member of the group to express their ideas while minimising the influence of the other participants.
A common challenge of Nominal group technique is managing discussions. Discussion if not balanced, conversation may turn into argument. Facilitator should remember that the primary purpose is clarification and not to resolve difference of opinions
Advantages of Nominal Technique:
· Decision-making process is shorter
· Participants know each other, they get opportunity for equal participation
· Distractions avoided
· Ideas are visible to all
Steps involved in Nominal Technique:
· Generate: Objective shared and discussed to generate as many ideas as possible
· Record: Members record their ideas and share
· Discussion: Each recorded idea discussed to determine clarity and importance
· Voting: Participants vote on ideas, and help prioritise
When do we use these techniques:
Use of Delphi Technique
Use of Nominal Technique
Recap of Delphi Technique: Expert ideas taken anonymously and passed around the group until a consensus is met. Participants are physically distant, no interaction between the experts, individual response is recorded, and consensus is arrived.
· To get consensus in a large group where difference of opinion may not resolve through discussions
· To shortlist priorities, usually for future events
· Develop policy - When there is no clear-cut resolution of a given policy issue
· To avoid investment of time and cost related to face to face meetings
· If decision making involves people from all geographies, various departments
· To build consensus for a particular group
· Should only be used on absence of Analytical technique
· When we have longer duration for decision making as this technique takes time
Recap of Nominal Technique: Allows each member to write down and present the idea to the group, ideas made visible to all. Participants get to know each other as they meet face to face. Ideas are ranked and consensus made.
· To generate lot of ideas
· To allow group thinking specially for introverts and extroverts - some groups are vocal, some think in silence
· Where members do not participate in surveys
· If group does not generate ideas (normally)
· If some team members are new to the group
· When you want to identify priorities and select few alternatives
· When time available for consensus is short and needs immediate implementation
Conclusion:
As a lean six sigma consultant, we are always faced with problems that needs out of the box thinking, fresh perspective, innovative solutions. It’s important to use “Divergent” and “Convergent” thinking to do this. Divergent thinking allows generation of lot of potential ideas, solutions and possibilities which is commonly known as brainstorming. While convergent thinking involves evaluating those options and choosing more relevant one.
We must consider using combination of these two methods to develop new ideas and solutions. As using just one-way thinking could lead to unbalanced or biased decision. Hence combination of Delphi with Nominal technique would be ideal by leveraging its strengths, which also includes brainstorming to allow maximum innovative ideas with deeper understanding of its capabilities.