Hi,

I always try to use Six Sigma Process (DMAIC) in campaign management/automation in current organization. I would like to know the valuable steps that could help me managing the same efficiently.

Moreover, How Six Sigma process can help in database marketing & market research?

Awaiting for valuable feedbacks ....

 

Regards,

Somidh

Hi,

I have not yet received any feedback on my topic. Is that mean, there is no Six Sigma process available for campaign management?

 

Regards,

Somidh

Kindly note the following -

Six Sigma is not just a process. Rather it is a management approach, a management methodology. A word of caution - Outsiders may not be able provide you inputs on how a Six Sigma application can give you wonderful results in your campaign management/ automation process (unless they study your process well). To be able to apply Six Sigma, let us first need understand a few basic elements.

• A Six Sigma project is undertaken to address a pain area within your company. This could relate to a customer's pain or business pain area.
  

• Six Sigma learning provides you tried and tested management techniques that work practically everywhere.
  

• In many situations, what you may apply is a specific Six Sigma concept or technique (and there is no need to carry out a complete DMAIC project)
  

• A DMAIC project is needed only if the causes and soutions for a problem are unknown (and cannot be found by common sense methods)
  

• Six Sigma application is extremely situation specific. A Six Sigma project carried out in one research organisation at one time cannot be replicated at another research organisation.
  

Some of the successful projects that I have seen in your area had the following objectives -

1. Improving data integrity by 70% (DMAIC project)
   
2. Enhancing lead generation through campaigns. (DMAIC project)
   
3. Increasing percentage of qualified leads. (DMAIC project)
   
4. Designing a new promotional process that maximizes qualified lead generation. (DMADV project)
   
5. Designing a social media strategy (DMADV project)
   

Hope this helps.

Best Regards,

VK