How does six sigma apply to the market research industry?

hi pija....

Market research is a basic component of any industry & its support to their development & bussiness quality......

if you want to know more about market research...... you must be ask

I lead the Quality assurance department in a market research firm..Not sure how six sigma can help

HI,

In Market research first try to understand the Customer Voice in may be in the form of Verbatim than convert the same into the Technical Needs and Wants of the customer Carry out the benchmarking wiht the competition, Identify the GAPS and assign the projects of SIX SIGMA to bridge the GAP.

With this study many more opprtunity's will come to work upon to understand the customers needs and wants in terms of QCDSM and you can very well define the projects to meets or exceeds the customers needs and wants.

Hope able to answer your question.

Thanks

Sujit 

 

 

Hi Peia,

I work as a Quality control Officer in an Market Research firm, Does six sigma help me. I want to make my career in quality management.

Please help me.

Thanks,

Vardhan

 

 

Hello Vardhan

As a Quality Control Officer, you will probably be most benefited by Six Sigma Green Belt Training because Six Sigma is chiefly about Quality and process Management/betterment. You can imply Six Sigma tools in research design, data collection, data evaluation and even while making inference from the data. To know more about the Green Belt Program, please call the toll free number: 1800-102-3003

Warm regards

AbhishekM

 

Hi,

If we already have a market research done. How can I demonstrate to the other people (coworkers) that Six Sigma could help us in the next market research? In other words, if we detect a problem in our market research process, e.g. too much times spent on phone calls to retrieve information. Can a six sigma process fix it?

Thank you,

Marc

Dear Marc

Taking your example further, the problem of overtimed phone calls can be addressed using Six Sigma. This is a situation of inefficient Data Collection. Using Six Sigma tools like Fishbone Analysis or Pareto Analysis to know the exact reason for long phone calls. The statistical tools will answer the question "Is reason P more responsible for long phone calls than reason Q and so on." Then you can take up a DMAIC process to reduce the no. of minutes per researcher per call or take up a DMADV project to find the best possible alternative to retrieve information. Using Six Sigma statistical tools, you can use any data in a more useful manner.

I hope this answers your query.

Please feel free to revert in case of doubt.

Warm regards

AbhishekM