Media Industry

There are number of ways in which Media Industry can benefit from the application of Lean Six Sigma Methodology. Some of the critical success factors in thisindustry are customer satisfaction, revenue and cost/revenue. Keeping and maintaining the loyalty of customers would be the key driving forces in this Industry in the coming future. Some of the examples of possible projects in this Industry are:

• Maintaining and improving the quality of content inline with customer preferences
  
• Increasing revenue/page or revenue/minute through optimal advertising
  
• Resolving customer queries timely
  
• Time to change customer package as per their request (specifically for satellite TV providers)
  
• Continuous Innovations in programming and content by improving the underlying processes.
  

All this seems fine, but chiefly for large media giants with at least pan India presence. How can Six Sigma be conducive to various small media shops serving to small and medium enterprises? Could they, given their tight budget and quassi-organised processes, possibly benefit from Six Sigma Certification. An example would help me understand better.

 

Warm regards

AbhishekM

+91-9968716495

Dear Abhishek,

As you might be aware, Six Sigma is not about organisational certification. Six Sigma is a methodology for business improvement. A small media shop can benefit well by focusing on key processes and reducing defects. Common defect examples here are - errors in copy, graphic or any content element; erroneous placement or delay in placement of ads, delay in response.

Hope this helps. More questions are welcome.

Regards,

VK