Bullwhip Effect in Supply Chain Management is the phenomenon where smaller variations or fluctuations in customer orders get magnified as they flow upstream in the supply chain (Customer to Retailer to Wholesaler to Manufacturer). Each link in the supply chain tends to overestimate the demand thus resulting in magnified fluctuations
An application-oriented question on the topic along with responses can be seen below. The best answer was provided by Sudheer Chauhan, Shashikant Adlakha, Sreyash Sangam, Nilesh Gham.
Applause to all the winners.