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Customer Delight - Challenging initiative

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Hello All,


 


I am working on preparing a proposal of an incentive scheme for employee who have delighted the customers in past through their work and will used in future as well.


 


If I have to derive the rewards for employees ,as a first step I will have to define what is customer delight and how I will measure it.


 


After defining the parameter for measuring the customer delight, I should have various degrees of same, so that I can assign the reward amounts.


 


Can anyone provide me some guidelines on how to define and measure it?  I can’t consider NPS% in this initiative since it is  individual


 


Regards,


Gopi


CUSTOMER DELIGHT, means:

n“Do it better than Competition,†or

n“Be the best,†or

n“Give the customer a little more than they expect.â€

Hi Gopinath,

I am not sure if your organisational circumstances provide an opportunity for customer to provide rating or appreciation for identified individual employees. If yes, is there a possibility of keeping it unbiased or beyond influence. Measurement of delight is highly dependent on perception and I feel we should get it from the horse's mouth.

If the above is feasible, an "above expectation" feedback qualifies for customer delight while "met expectation" is satisfaction - I am just using hotel industry approach here.

Hope this helps.

  • 2 weeks later...

Hi.


 


step 1: Create a questionnaire ( each question should enable customer response to be measured on a scale rating of 1-4 (worst to best))... e.x.. a. did i answer your question b. how would you rate your user experience  c. how satisfied are you with my response d. how relevant was my support 


 


all these answers on a scale of 1-4 can be collected and start measuring


 


step 2: score each question


Step 3: you have data


step 4: construct a hypothesis


Step 5: assign a confidence interval


step 6:  test the above questionnaire and see if it helps you identify exactly your top performer (accuracy of questionnaire)


step 7. improve the questionnaire using the step 6 as a loop.


step 8: standardize the questionnaire.(control)


 


reward employee based on above  ....


 


hope this helped.


 


Ashok


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