Southwest Airlines is known for its operational efficiency and for understanding the VOC. Attributable to its practices, South-West Airlines was able to beat the recession and emerge as a leader among low-cost carriers.

How did South-West Airlines achieve this while most of the other airlines incurred significant losses?

Follow the link to know more and feel free to ventilate your views!!!

http://sreahm.blogspot.in/2012/07/southwest-airlines-lean-six-sigma.html

Wow ! A very nice read.. There have been many case studies on Southwest Airlines which are floating in various B school curriculum and competitions. The best takeaways for me are :

 

1. QFD philosophy

2. Understanding VOC

3. "Bags fly free" concept

4.  Low turn around time.

 

And many more.

 

Indigo airlines works on the similar model and is the only profit making airline in the country