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The answer to this question lies in the needs and appetite of the business, which can range from incrementally improving a process, to redesigning it for breakthrough improvement, or even radically reimagining it using AI. The success of such actions depends not only on what the business needs and is ready to invest, but also on the maturity of the process. Without this, one risks making the rookie mistake of improving the waste. In any industry, technology should follow business strategy—not the other way around. To quote David L. Rogers: “Don’t simply chase technology—focus on transforming your strategy, culture, and operating model. Use digital tools only to solve prioritized problems, validate them with experiments, and scale what demonstrably delivers value.” It is imperative that technology-led interventions be introduced only when they enable strategic outcomes, enhance customer experience, or drive operational efficiency—especially when incremental improvement or re-engineering fail to meet strategic requirements, and when investing in technology (particularly AI) makes clear business and revenue sense. Processes can be incrementally improved when they align with strategic goals but suffer from inefficiencies. In contrast, AI-led reimagination is warranted when customer needs, delivery models, or value propositions have fundamentally shifted.