Rajkumar V

How does Kano model help an organization?what kind of decisiones one can take based on Kano analysis? Explain with examples. It helps an organization to know what is to be fulfilled as a basic and performance requirements during the development of product itself. Also with this model an organization can think of providing an excitement feature to be competitive among other similar products in the market. ################################ Let us take an example of water tap in a house / Hotel to understand the categories in Kano model. Basic/ performance need is that we have to operate it with ease and there shall be no leak at closed condition. Also it should not get corroded over time, here comes the selection of material with which the tap is to be made. Now comes the excitement that the manufacturer is adding. Taps are made with lever type operation to avoid multiple turns using thread. Furher it is sensor driven, We no need to even open / close the tap, it will sense and allow the water to flow when you show your hands and stops when you remove your hands. It is slowly converting into basic / performance requirement. ################################ With the Kano model, an organization can clearly plot the customer needs and expectations to be fulfilled. Also in identifying indifferent feature , the organization can be cost effective by deciding whether to provide it or not.