Sunita Bhatia

Product/Idea:Making cutlets with Potatoes at home Substitute: Oil Free, Fried Ingredients to be substituted: Only mashed potatoes, Potatoes with other vegetables, Potatoes with vegetables and dry fruit Time to be substituted: Can we serve cutlets in breakfast or It can serve as snacks before meal Combine:Can we make cutlets with potatoes and sabudana Adapt: How can the cutlets be used? 1. To serve for guests at home a. Serve with green sauce or red sauce or both b. To make healthy for old and heart patients How can we start business of making cutlets? 2. Can we sell cutlets in our society/colony? a. Can we print and distribute pamphlets door to door? b. Can we do mouth publicity for making families aware about the initiative? c. Can we open a stall somewhere inside/outside our home? d. Can we provide home delivery with our delivery boy in the morning. e. Can we make a whatsapp group for society families and make them aware about this initiative? f. Can we give discount offers for sale increase? 3. Can we sell cutlets in market? Thinking small in large volume-Sachet Marketing a. Can we have value added suggestions for the item: Expiry remarks, best time to eat, Recommendations for Heart patients and children below certain age, Health related suggestions b. Can we partner with any other brand who has good customer volume? c. Can we start any loyalty programme to increase sale d. Can we give TV ads, banners and posters for popularity of our product? Modify/Magnify What can be magnified? 1. Can we build a big display images using the proposed packaging concepts? 2. Colour Intensity: Can the colour of images be changed from Light for oil free cutlets to darker for more oily cutlets? 3. what characteristics can be enlarged:High calories, Low calories 4. Can we modify our cooking procedure? PUT To Other Uses What else can be done with our cutlets: a. Can we supply it for making Burgers, sandwiches etc. b. Can we supply tissues/napkins for hand cleansing with cutlets. c. Can we supply sauce sachets to serve with cutlets ELIMINATE a. Can we eliminate oil from our procedure? b. Can we eliminate human faces from TV ads c. Can we eliminate selling as snacks with meal? Now, it can be sold/display in: a. School, Hostels, Universities and institutes canteens b. Hotels and Restaurants during morning breakfast buffet c. Food Courts in metro stations, commercial buildings, Re-arrange a. Can we re-arrange the supply schedule? In stead of selling product in all 30 days, we can serve in schools, colleges, universities and commercial areas during weekdays. b. Can we make it main ingredient for making burgers and sandwiches at home by providing suitable guidance c. Can we start taking orders on whats app from society? d. Can we connect your customers on whatsapp and share their feedback and suggestions to improve quality and taste of cutlets?

Force field analysis technique is useful in many ways to make planning and decision making. Example: Opening new office of a bank Possible driving factors are: 1. Good infrastructure & Well equipped 2. Economical 3. Location 4. Availability of transportation and other facilities (electricity, water supply etc.) 5. Large customer footfall/population Possible restraining factors are: 1. Budget 2. Training of staff 3. Disruption 4. Communicating new address to the existing customers 5. Maintenance