Hi,
I fully appreciate the complaint handling process mentioned here. But I have an issue with the Occade for not working on the root cause of the problem.
I will give an example of complaint handling of the milk dairy that used to cater to 1000 of customers in our area. One day we had kept the milk in the fridge like we used to keep it every day and by the time we used it after few hours, the milk was spoilt. We were surprised but thought that there might be some issue and did not complain. Subsequently, we had the same issue repeat few times in next 2 weeks. Then we called the dairy and complained the milk is spoilt.
Even there they apologized for the inconvenience caused and told us not to throw the spoilt milk and not open any unopened packets(if any) and promised that they will visit our home in next 1 or 2 hours. They promptly came apologized and gave us the replacement of fresh milk packets and they took the spoilt milk and also unopened packets. Then they visited other homes where the supply was from same milk dairy and asked them if they had a similar issue. They had bought sufficient stock of fresh milk packets anticipating problems in many homes. Most of them had not complained but were pleasantly surprised to see the officials proactively visiting their home and replacing the good milk packets. They asked some questions about the time of delivery and other vital issues. Interestingly after this visit by officials, we did not face the issue for almost 2 to 3 weeks. Then one day the officials called us and told that the milk supplier of our area was trying to adulterate the milk by opening the plastic cover and diluting it with water and other chemicals and sealing it back. Even the date of mfg seal was tampered with. He was doing it very randomly so that nobody gets doubt. The officials had sent the milk taken from homes for test and had found the root cause of the issue.
So in my view, while handling the complaint though it is important to address the complaint immediately, more important to find the root cause to ensure that the problem does not recur. This can be done without creating any issues to the customer too.
So in my view in this article, the company did all correct things in handling customer complaint but missed to arrest the issue from recurring. For all we know the supplier was giving good quality apples but may be the storage in the shop was faulty or the temperature used by stores was not as per the recommended standards and so on
Thanks
Anand