Prateek Chaturvedi

Hi Deepak, You seem to have struck a chord with the business managers, with the logic of using data instead of intuition to make these decisions. It is one of the most fundamental principles of decision making,one that should be kept in mind at all costs. Unfortunately, a lot of times, people tend to overlook this fact, and end up making wrong decisions. You have reminded, with relevant examples, how data driven decisions can minimize the risk of a decision. A very well written article indeed, complete with the right flow of thoughts and ideas.