Leaderboard

In 1994, Robert Dilts proposed The Disney Creativity Strategy (also known as Disney Brainstorming Method or Disney Creativity Method) that created this 100 billion kingdom. This is an effective roadmap for the incubation of many products and projects for thirty years. The Disney strategy use three step approach to identify project goals, clear paths, and avoid risks as shown in the Venn diagram below. Disney’s Creativity Thinking Process Disney’s strategy works based on 3 roles — to generate ideas, evaluate ideas, construct and criticize a plan of action structured in three thinking styles: dreamers, realizers, and critics. This creative process unlocks the mind’s capabilities to dream and form unexpected ideas and solutions for existing problems, which may not be applicable in reality. This method emphasis on the balance between the dream and reality in order to enhance the viability of the solution proposed. The three creative thinking styles are – dreamers, realizers, and critics. In the first mode, the group uses divergent thinking to conceive creative and radical ideas, to brainstorm ideal solution. In the next mode, the group takes a realizer viewpoint. Here, the ideas left by the dreamers are reviewed through convergent thinking by the pragmatic realists and they select the best idea to create an action plan. The final viewpoint is that of critics, where they review the plan made by the realists in order to identify weaknesses, obstacles or risks. The dreamer Any creative idea starts with a dream, devoid of the realism and practicality. In conventional meetings, this dreaming style is halted by reality. The first stage allows the team to share their dream without no restrictions or criticism, thus creating a pool of creative ideas. Following questions are asked by the dreamer: 1. What do we want? 2. What is the solution? 3. How do we imagine the solution? 4. What are the benefits of applying this solution? The realist The team switches the place and mode to think in a more logical style. Now, the attendees pretend that the dream is possible and start putting plans to turn the imaginary ideas into an achievable action plan. This is a constructive approach and it includes questions such as the following: 1. How can we apply this idea in reality? 2. What is the action plan to apply the idea? 3. What is the timeline to apply this idea? 4. How to evaluate the idea? The Critic The critic thinking mode tends to discover the limitations of applying the idea and how to overcome it. Now, the team provides a constructive critique for the idea in order to find the weak points and solve it in the final solution. Following questions are asked by the critics: 1. What could be wrong with the idea? 2. What is missing? 3. Why cannot we apply it? 4. What are the weaknesses in the plan? 5. How to Create Disney’s Creativity Strategy in Team Afford? 6. Why does this strategy work? Disney used the same strategies to keep his staff coordinated towards a particular project. He literally moved each of his staff between 3 rooms. Each room had a different function. Room 1 Was The Dreamer Room – Room 2 Was The Realist Room – Room 3 Was The Critic Room – We can use readily available Disney Creative Strategy templates available in the visual collaboration platforms, such as Miro or Klaxoon. Advantages of Disney's Creative Method Vs De Bono's Six Thinking Hats: 1. It is a step by step approach where it starts with Dream, Reality check & Criticism, where as, Six thinking hats doesn't follow step by step approach. 2.No confrontation of ideas or difference of opinion, as every one will be going through each phase together. In Six thinking hats method, people can still disagree strongly and there can even be conflicts about different perspectives. 3. This uses both divergent and convergent way of thinking whereas Six thinking hats use only convergent way of thinking. 4. Six thinking hats is a time consuming activity compared to Disney's method. Disadvantages of Disney's Creative Method Vs De Bono's Six Thinking Hats: 1. There is a Blue Hat which will manage the ideas generation process in Six thinking hats, which is missing in the Disney's method. 2. Six thinking hats is more of a pragmatic approach where as in Disney's method a lot of time is spent on impractical ideas and how to make them realistic.