Economic and social activity facilitated by platforms is broadly defined as Platform Economy. It includes frameworks that facilitate sales, logistics, technology, social activities, etc. These transaction platforms are also called digital matchmakers. Major examples of the platform economy are eBay, Amazon, Facebook, Ola, Udemy, Coursera, etc. The innovation platform offers the technological framework on which other developers can build solutions. Some examples of this are the Microsoft and Ethereum platforms.
Alex Moazed explains in his book Modern Monopolies that “platforms don’t own the means of production; they create the means of connection.” (Moazed, Alex (2016). Modern Monopolies. Macmillan. p. 30.)
The Platform economy was formalized in the year 2000 with many large organizations adopting the technology and disrupting the traditional business models. Firms like Nokia, Blackberry lost out against firms such as Netflix, Amazon, taking leverage of the platform technology. As of today, private, government, and non-government organizations are increasing their presence on the platform economy.
Categories of Platforms. Platforms can be categorized into either investment, transactional, innovation, or integrated. Transactional platforms facilitate different types of online buying and selling. Innovation platforms provide the technological framework on which other developers can create an ecosystem around the platform, Integrated platforms combine both the transactional and innovation aspects into the platform, and investment platforms invest in multiple platform businesses.
Key Drivers and Emerging Key Drivers
The key drivers and emerging key drivers of the platform economy are the network, the ecosystem built around the network, database management systems, machine learning, artificial intelligence, the cloud, the blockchain, decentralized finance, decentralized autonomous organizations, non-fungible tokens, web3, etc.
Use of Lean Six Sigma Methodology in Platform Economy & Key Drivers
The Platform Economy ties up the entire chain of an eco-system into a single framework. Master Black Belts have knowledge and experience across various domains in both the manufacturing and service industry across the entire spectrum of the chain. Projects that help in increasing productivity, efficiencies, reducing overall cost, creation of new markets, or even reducing the inefficiencies in the existing markets have all been accomplished by Black Belts. Some of the key drivers and the role played by Master Black Belts are explained below.
Optimizing the Network Effect. The success of a platform depends on the Network Effect. A platform becomes powerful based on the network it is able to bring together. Six Sigma methodology can be used to study the network and create an optimal balance between various components of the network. For example, in a buyer/seller network, there has to be a supply and demand balance. This balance is dynamic and Six Sigma methodology through statistical analysis can be used to maintain the balance of the network so as to be able to monetize it in a profitable manner.
Creating the Ecosystem. The platform economy works around an ecosystem that is not the platform. This ecosystem consists of various developers, who create applications for the ecosystem. These applications could be around any part of the end-to-end supply chain. Lean Six Sigma methodologies can be used in identifying the elements of the ecosystem and creating relevant applications that maximize the platform economy.
Blockchain Technology, NFTs, DeFi, DAOs, etc. The Platform Economy being a centralized technology enables only big players to take advantage of the network, however, the open-source decentralized blockchain technology that enables smart contract functionality and built-in trust has enabled small players, innovators, and entrepreneurs to get on to the platform economy. Take, for example, the Ethereum platform that can attach tangible assets such as property, stocks, art, music, etc to the blockchain. Ethereum is an open-source, decentralized, blockchain technology with built-in trusted smart contracts. Any developer can deploy permanent immutable and decentralized applications. Users can use this technology and enable Decentralized Finance (DeFi), Decentralized Autonomous Organizations (DAOs), Non-fungible Tokens (NFTs), etc. Master Black Belts with their vast experience of working on various projects are uniquely placed to take advantage of the opportunities that are emerging with the decentralized platforms.
References
https://en.wikipedia.org/wiki/Platform_economy
https://en.wikipedia.org/wiki/Ethereum