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Q 76. Some of the commonly used measures of customer satisfaction are given below - NPS (Net Promoter Score) - Loyalty and referral check. C-SAT (Customer Satisfaction Index) - Satisfaction attained by the use of product/service. Churn (Customer Churn Rate) - Customer loss assessment. CAC (Customer Acquisition Cost) - CAC is all the costs spent on acquiring more customers (marketing expenses) divided by the number of customers acquired in the period the money was spent. CES (Customer Effort Score) - Customer effort assessment in getting work done/ issues resolved. What will be your ranking for the five metrics (NPS, C-SAT, Churn, CAC, CES) as per order of importance for Performance of a call center for credit card support services and why? Note for website visitors - Two questions are asked every week on this platform. One on Tuesday and the other on Friday. All questions so far can be seen here - https://www.benchmarksixsigma.com/forum/lean-six-sigma-business-excellence-questions/ Please visit the forum home page at https://www.benchmarksixsigma.com/forum/ to respond to the latest question open till the next Tuesday/ Friday evening as per Indian Standard Time. The best answer is always shown at the top among responses and the author finds honorable mention in our Business Excellence dictionary at https://www.benchmarksixsigma.com/forum/business-excellence-dictionary-glossary/ along with the related term.