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AI News from ET - Generative AI expanding role in shopping, to enable AI-led purchases: Report

Vishwadeep Khatri
in AI News & Two Lenses

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Generative AI is set to revolutionise consumer shopping, moving beyond discovery to completing transactions. Young shoppers, particularly Gen Z, are leading this shift, leveraging AI for product research and even purchases. As AI tools evolve and companies like Amazon and Walmart adapt, expect a new era of "agentic commerce" with a "dual front door" for seamless buying experiences.

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