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AI News from ET - Mirror, mirror who’s the most visible of them all?

Vishwadeep Khatri
in AI News & Two Lenses

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AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommendations. This new focus, known as Generative Engine Optimisation (GEO), is becoming a significant budget item for marketers. Experts predict intensified monetisation efforts by AI search companies, with ad bids potentially exceeding traditional platforms.

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