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AI News from ET - ET Graphics: Future of search is on fast track

Vishwadeep Khatri
in AI News & Two Lenses

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​​A new realm is now developing alongside it. Generative engine optimisation (GEO) is about being the source that AI tools like ChatGPT, Perplexity and Google’s AI Overviews draw from when they answer a question. Not a link in a list, the answer itself.

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