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AI News from ET - Explainer-What is so special about TikTok's algorithm?

Vishwadeep Khatri
in AI News & Two Lenses

Featured Replies

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TikTok’s recommendation system is under scrutiny after ByteDance agreed to a US-focused joint venture to avoid a ban. Uncertainty remains over who controls the powerful algorithm at the heart of the app’s success. Researchers say its strength lies in interest-based, short-video recommendations that keep users engaged.

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