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AI News from ET - These travel influencers don't want freebies. They're AI.

Vishwadeep Khatri
in AI News & Two Lenses

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Travel brands are using AI-made influencers to promote destinations cheaply, quickly and with full control. These digital figures look real online, gain thousands of followers, and blur truth, while worrying human creators. As AI improves, travellers may trust social media less, as ads replace lived experience and personal voice online.

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