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AI News from ET - Balanced level of humanised AI design in chatbots enhances customer trust, comfort: B-school research

Vishwadeep Khatri
in AI News & Two Lenses

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The research has studied customer behaviour towards Artificial Intelligence enabled service agents, including as chatbots, digital assistants and service robots. Conducted in collaboration with researchers from Cochin University of Science and Technology (CUSAT), Kerala, the findings of this research have been published in the International journal of Consumer Studies.

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