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AI News from ET - Airtel-Perplexity to Jio-Gemini: Why global AI giants are offering free premium access in India

Vishwadeep Khatri
in AI News & Two Lenses

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Big AI companies are offering premium services for free in India, aiming to attract users and gather data. While presented as democratizing access, this strategy mirrors past tech industry tactics of 'bait and switch.' Experts question if the average Indian user will upgrade, given the availability of free versions and the challenge of demonstrating clear value.

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