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AI News from ET - Netflix ups bet on AI to drive content, ads despite industry unease

Vishwadeep Khatri
in AI News & Two Lenses

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Netflix is embracing generative AI to enhance subscriber experiences, empower creators, and optimize advertising. The streaming giant is integrating GenAI for de-aging characters, visualizing designs, and improving content recommendations with features like conversational search. This move comes as the industry navigates AI's impact on artists' rights, with companies like OpenAI collaborating to prevent misuse of likeness.

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