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AI News from ET - AI is redefining marketing: Inside Epsilon’s playbook

Vishwadeep Khatri
in AI News & Two Lenses

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Epsilon highlights a shift in marketing from broad campaigns to hyper-personalized 'micro moments' driven by AI. This involves using data and AI to deliver timely, relevant offers, exemplified by an auto insurer case study where AI-driven lead prioritization lowered costs and increased policy inquiries. Contributed by Pratik Nath, Managing Director, Epsilon India.

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