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AI News from ET - AI search pushing an already weakened media ecosystem to the brink

Vishwadeep Khatri
in AI News & Two Lenses

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Generative AI tools like ChatGPT are reducing traffic to news websites by providing direct summaries, threatening media revenue models. As publishers block AI crawlers or adapt with Generative Engine Optimisation, the dilemma remains: protect content or risk obscurity. Legal battles and partnerships may shape the industry's uncertain future.

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