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AI News from ET - From Gandhi going viral to Cleopatra selling shampoo: Rise of AI influencers and what it means for brands

Vishwadeep Khatri
in AI News & Two Lenses

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As AI storytelling explodes in reach and realism, a new frontier is emerging—one where the past is remixed for the algorithm, and influence doesn’t end with death. While analysts believe such brand storytelling can unlock opportunities that weren’t possible before, influencer marketing agencies and experts believe that the AI-powered marketing strategy is still in its nascent stages and not yet mature enough to drive substantial returns.

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