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AI News from ET - Ads pressured to evolve as AI changes Google search

Vishwadeep Khatri
in AI News & Two Lenses

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The integration of advertising has been a key question accompanying the rise of generative AI chatbots, which have largely avoided interrupting the user experience with marketing messages. However, advertising remains Google's financial bedrock, accounting for more than two-thirds of its revenue. Google is extending ads in AI Overviews to desktop in the US, following successful mobile implementations.

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