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AI News from ET - AI set to disrupt pricing models for business communication

Vishwadeep Khatri
in AI News & Two Lenses

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AI is reshaping pricing models in call-centre and business messaging services, shifting from pay-per-message or seat models to outcome-based and bundled plans. Companies like Infobip, Tanla, and Route Mobile are experimenting with AI-driven campaigns, where higher upfront costs are justified by greater efficiency, automation, and improved customer engagement across multiple channels.

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