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AI News from ET - Shop with ChatGPT: OpenAI to bring Shopify to AI chats

Vishwadeep Khatri
in AI News & Two Lenses

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ChatGPT is poised to launch a native shopping feature through a formal partnership with Shopify, enabling in-chat purchases. This move positions ChatGPT as a combined shopping and review platform, while allowing Shopify to access OpenAI's extensive user base. The feature will compete with similar programs from Copilot and Perplexity AI, and follows OpenAI's content partnership with the Washington Post.

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